Ridout Barron


Business law targets unsolicited communications

The Canadian Radio-television and Telecommunications Commission monitors the marketing methods of businesses in Alberta. One of the many business laws with which business owners must comply deals with unsolicited communications. The regulations aim to protect the interests of the Canadian public by regulating and supervising telecommunications and broadcasting activities.

One of the laws to protect consumers provides them with a choice to register on the National Do Not Call List (DNCL), opting out of receiving calls by telemarketers. In turn, business owners must subscribe and register with National DNCL before embarking on a telemarketing project. Furthermore, companies must establish and maintain an internal list of consumers who opted out of being targeted by telemarketers.

Along with the DNCL law comes a law called Canada's Anti-Spam Law (CASL). This provides consumers with the opportunity to opt in or block commercial electronic messages, including text messages, emails and any other electronic messages. This means that business owners may only contact consumers electronically if they have their consent. Furthermore, each electronic message sent to a consumer with his or her consent must contain an unsubscribe option, and when selected, the business must act within 10 days.

Many business owners in Alberta rely on the experience and skills of a lawyer who deals with commercial and business law each day. Legal counsel can assist with establishing marketing plans by reviewing them for any signs of telecommunications and broadcasting activities that violate unsolicited communication laws and regulations. Also, business owners who face charges for violating those laws can utilize the skills of the lawyer to defend them throughout ensuing legal proceedings.

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Ridout Barron

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